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What is PBN (Private Blog Network) and does it work in 2020?

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In this article, I will talk about a black-hat SEO technique called PBN – which stands for Private Blog Network, and how this method is used to increase your website’s SEO metrics.

I have to highlight that this will not affect your traffic or earnings in any way! It will only increase your website’s metrics such as backlinks, referring domains and domain ranking.

What is PBN?

The simplest definition of PBN is Private Blog Network: a bunch of blogs that link back to your “money” site.

worpdress pbns

Is Private Blog Network Against Google’s Guidelines?

YES! It’s absolutely against Google’s Guidelines! Any technique to manipulate your website’s ranking on google is against the rules and that’s why these methods are called: black hat techniques.

Does PBN Work?

Another YES! When it comes to link building techniques, PBN is the number one! And the simplest reason for that is that you control your backlinks.

How to build a PBN?

Okay, so you’ve decided to give PBN’s a try but don’t know where to start? Not a problem, I’ll guide you through the whole process from finding good domains to spinning articles.

For PBN you are going to need the following:

  • Domain Name
  • Hosting
  • WordPress

and here is how the building of a PBN works:

  1. Search expired domains on
  2. Check their backlink profile on toolszap or MOZ
  3. Browse website’s history on
  4. Purchase the domain on GoDaddy or NameCheap
  5. Purchase Hosting on SeekaHosting or PriorityProspects
  6. Connect the domain name to the hosting
  7. Install WordPress, set up a theme and configure it
  8. Setup some plugins for security, backups, and SEO
  9. Recreate pages/posts from the Archive
  10. Create Social Pages and Web 2.0 profiles
  11. Spin some articles on the website and schedule them
  12. Let the site marinate for a few months then use it

So lets start with the domain name first:

What PBN Domain metrics should you look for?

For PBN’s we don’t use new domains but rather expired domains. Expired domains are exactly what it sounds, domains that have expired either because their owners forgot to renew them or simply don’t want them anymore. Why would we want to use someone’s leftovers? Well expired domains already have some SEO metrics link backlinks and domain ranking, they are indexed on Google and in some cases even have some organic traffic or keywords.


Use domains that expired in 30 days or less. Why? Because most of the domain flippers I’ve worked with only search for the domains that just expired in 48 hrs or less. This tactic can save you time cause you know that if the domain just expired, it’s pages are still indexed in Google and there is a strong chance that the previous owner simply forgot to renew it and therefore will want to buy it back, and you can make a nice profit in just a few days.

On the other hand, if the domain has expired a while ago and no one has bought it yet, that means that there is something wrong with that domain!

It’s either blacklisted on google, was already used as a PBN before or even had pornographic content on it. That’s why it’s very important to check the backlink profile and its history for every domain before purchasing it.

Referring Domains

Referring domains (also known as DP – short for SEOkick’s Domain Pop) is basically a number of websites that link to this domain name. The bigger the number the better! However, I strongly recommend that you also compare the number of backlinks with this number of referring domains.

For example:

if a domain has 10 referring domains and let’s say 24 backlinks from those sites, that’s good;

but if the domain has 10 referring domains and 2000+ backlinks, that’s bad cause it’s probably over-linking tactic or spam.

Web Archive

We use WebArchive to take a look at the website that was on that domain in the past so that we can see what kind of content was there. We don’t want (in most cases) forums, directories, pornographic content, etc. Since this domain will be used to link back to our site, we want a clean and safe domain that isn’t penalized by Google in any way.

The number of times the Wayback Machine bot has crawled the domain and saved its content is not that much crucial factor when choosing a domain name. However, it’s nice to have at least 1 screenshot so that you can get an idea of what that domain was used for in the past.

STORYTIME: Once I got this single keyword .us domain that just seemed great to me and I just built a blog on it without even checking the archive. Turns out the name was a trademark of some major US corporation that mailed me 2 days later demanding that I shut down the website. If only I had checked the site on the archive I would not use it as a blog, or even bought it in the first place.

Wikipedia backlinks

Again, this is not such a big factor, I just like to get some free backlinks from one of the most visited sites on the planet, don’t you?

How do I find expired domains?

I recommend a free tool such as where you can sort the domains by tld extension, number of backlinks, creation date, etc.

When looking for a domain name, make sure you know what you are looking for!

  • Domain Age (when did the domain expire – the sooner the better)
  • WPL (number of backlinks from Wikipedia sites)
  • ACR (number of times it was saved in the Wayback machine)
  • DR/DP (number of referring domains compared to the number of backlinks)

How does PBN work for SEO?

Let us say that there’s this popular article “10 Best PhotoBooth Companies in Melbourne” on website A, and inside that article, your photo booth rental company is listed at #1 with a link to your website B, where users can book a photo booth. This is exactly the point of PBN’s : linking blogs to your money site.

This will not only attract new visitors but also potential buyers that are already searching on Google for “best photo booth company in Melbourne”.

But wait, why don’t I just write that article on my website B and claim it’s the best photo booth company in Melbourne? Why do I even need a site A in the first place?

-Well, there is a simple answer: keyword cannibalization.

Keyword cannibalization is a term used in SEO where you have different pages on your website that are trying to rank for the same keywords on Google and basically compete with each other, instead of competing with other websites.

Stefan Pejcic, WordCamp Serbia 2019

One example of this is WordPress itself. When you search for WordPress on Google, you are getting only one result for this keyword from the entire site. Where common sense would tell us that we should also get results from different sub-pages like WordPress Themes repository, Plugin Repository, Community Forums, etc. In practice, this is not the case and you simply get one result from one website for a given keyword.

In my opinion, this is just Google trying to keep the game fair and give everyone the same chance, rather than one website dominating all the search results for a trademarked keyword.

So how does Private Blog Network affect your SEO ranking?

For the purpose of this article I am going to talk about the terms used on site, please note that if you use different tools such as MOZ or SEOkick, these terms may vary. For example DR which stands for Domain Ranking on ahrefs is known as Domain Pop on SEOkick but it was previously known as Google's Page Rank.

PBN’s can increase your website’s:

  • Domain Ranking
  • Domain Popularity
  • Number of Backlinks
  • Number of Referring Domains

What are PBN backlinks? How would you make them?

Assuming that you’ve already built your private blog network and let it marinate for at least a couple of months, it’s the time to finally make use of the blogs and start making some $.

The first thing that we need is a Content Writer that will write some articles/posts for us.

You can get a decent content writer on Fiverr for $10 per 750 words article.

Give your writer a topic related to your niche, for example, if you run a photography studio, tell them to write about the latest photography trends or gadgets.

When the article is finished, simply add the following inside it:

  • Headings: one h1 tag and at least two h2 tags that contain your keyword
  • Images: One featured image and one image inside the article is enough
  • Video: Add a youtube or even better a self-hosted video inside the article
  • Links: Inner link this one with your other articles on the blog and place at least 3 external links (one to a high DR website like Wikipedia, one to local business and one to your website)

How does PBN help in a WordPress site’s SEO?

Like everything else, PBN also has its up and downsides, but if you use WordPress for your PBN’s there are a lot more positive things.

POSITIVE: WordPress makes it easy to maintain and update the sites, you can schedule backups and even set automatic updates. It’s also easy to grant access to other persons like content writers to write and edit pages on your blog.

NEGATIVE: The first thing that comes to my mind is the cost of PBN hosting cause with a lot of blogs things can get pretty expensive and another thing is the time it takes to create a blog and maintain it.

How to Build a Private Blog Network?

I’m propelling a pbn course where you can ace the specialty of utilizing a private blog network and I’m calling it PBN Secrets.

The explanation I can’t clarify the subtleties procedure in one blog post is that its an ability that you ought to learn and it’s a mystery.

Nobody will give you the definite procedure that they manufacture a pbn in light of the fact that no one gets a kick out of the chance to soak something that makes them a huge amount of heaps of cash.

As I need to compose a total blog post on this theme I will streamline and compose the things that you have to assemble a pbn

  • Expired Domain Names
  • Web hosting
  • Will/time to deal with PBN’s

LaExpirednames are costly when they are anything but difficult to discover and requires loads of assets to scratch, find and check the area quality.

On the off chance that you google “Terminated areas” there are numerous sites that give this administration and you can discover and purchase the pbn that is identified with your specialty.

Web Hosting: You can utilize any web facilitating for this however on the off chance that you have a spending I recommend you utilize a PBN Hosting which makes your Network Extremely protected.

In the event that you are intending to have your pbn on the single server make a point to utilize a module to reinforcement your pbn and use Cloudflare to veil the IP address of your network.

The most significant part is enlisting the area name under an alternate assumed name, its significant on the grounds that Google is a space recorder and they can see the data of a space client regardless of whether you use whois.

Best Service to Buy PBN Links

There are such a significant number of pbn joins vender in the market the issue is that there isn’t much pbn brand that can be trusted so 2 years back I began a connection selling administration. its called PBN Master.

On the off chance that you are searching for some incredible pbn joins I can recommend you to look at this pbn bundles from Dfylinks, which is established by Charles Benjamin

PBN Master

  • Fiverr
  • SEO Clerks
  1. Fiverr

This is an incredible spot to purchase pbn interfaces however never yet the $5 gig modest ones. it will hurt your site make a point to purchase pbn joins from a vender with less purchasers and surveys in light of the fact that their pbn is bound to be incredible and with less outbound connections.

pbn wordpress

Try not to confide in me aimlessly in light of the fact that I can not be right some of the time make a point to purchase from every one of the conceivable and test it yourself to locate the best connection merchant.

2. Seoclerks

pbn wordpress

This is an extraordinary spot to purchase pbn connects as there are numerous kinds of pbn joins that you can purchase from general to grown-up, gambling club pbn which a significant number of my purchasers ask however I need to reject to keep my network clean.

How to Safely Rank Websites utilizing PBN?

The motivation behind why individuals get punished while utilizing a pbn is on the grounds that they are going forceful with this technique. You must be reliable and extraordinary at building pbn and overseeing them.

Starting at now, I haven’t contacted a solitary pbn for my site from my PC everything is overseen by my accomplices.

In the event that you have to securely rank your site utilizing pbn you don’t need to pursue a major agenda of things you should simply make incredible substance and manufacture joins at a predictable stage from extraordinary pbn.

One more thing never utilizes a similar grapple message in logical connections. what I mean is that on the off chance that you have to rank a blog post on weight reduction, ensure your stay content resembles ‘weight reduction in 2019’, weight reduction, how to get in shape.

Ensure each grapple content from logical connections is extraordinary.